OUR STORY
The Spark that became HEERA JEWELS
In 2025, in the vibrant city of Pune, three friends came together with a shared passion for beauty, craftsmanship, and purpose. Their dream?
To create a jewellery brand that honours tradition, embraces innovation, and speaks to the modern, global woman.
Determined to build a brand rooted in authenticity, they journeyed to Surat, the heart of India’s diamond industry. There, immersed in centuries of artisanal expertise, they deepened their understanding of the art and science behind exceptional jewellery.
Heera Jewels was born from this experience — a brand dedicated to crafting jewellery that is not just exquisite, but also ethical and enduring.
Our Vision
At Heera Jewels, our vision is to redefine luxury for a new generation — creating jewellery that is as conscious as it is captivating.
We aspire to build a global brand that blends the timeless beauty of Indian heritage with modern design sensibilities, empowering women everywhere to express their individuality with elegance and purpose.
Through our commitment to sustainability, craftsmanship, and innovation, we envision a world where fine jewellery is not just an adornment, but a reflection of values, dreams, and enduring stories.
“We didn’t just want to sell jewellery — we wanted to build a brand that men and women around the world would wear with pride.”
Crafting Jewellery for a New Era
At Heera Jewels, every diamond carries a legacy — of love, art, and responsible luxury.Every design is imagined for a woman who defines herself, lives her truth, and shines unapologetically.
Every piece is made to travel with her — across milestones, memories, and continents.
This is more than jewellery.
This is Heera — where your story, and ours, shine forever.