Our Story: The Spark That Became Heera Jewels

Our Story: The Spark That Became Heera Jewels

In 2025, in the vibrant city of Pune, three friends came together with a shared passion for beauty, craftsmanship, and purpose. Their dream?

To create a jewellery brand that honours tradition, embraces innovation, and speaks to the modern, global woman.

Determined to build a brand rooted in authenticity, they journeyed to Surat, the heart of India’s diamond industry. There, immersed in centuries of artisanal expertise, they deepened their understanding of the art and science behind exceptional jewellery.

Heera Jewels was born from this experience — a brand dedicated to crafting jewellery that is not just exquisite, but also ethical and enduring.
We didn’t just want to sell jewellery — we wanted to build a brand that men and women around the world would wear with pride.

Founders